marketing – me vs. MJ https://www.mevsmj.com Thu, 14 Oct 2010 02:14:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Like Mike…if I could Be Like Mike! https://www.mevsmj.com/like-mike-if-i-could-be-like-mike/ https://www.mevsmj.com/like-mike-if-i-could-be-like-mike/#comments Tue, 12 Oct 2010 11:00:13 +0000 http://www.mevsmj.com/?p=888 Read more]]> Marketing genius struck when I was 14.  The year was 1991.

Sometimes I dream

That he is me

You’ve got to see that’s how I dream to be

I dream I move

I dream I groove

Like Mike

If I could Be Like Mike

Again I try

Just need to fly

For just one day if I could

Be that way

I dream I move

I dream I groove

Like Mike

If I could Be Like Mike

Now two years down the timeline.

Soaked with sweat, the result of playing hours of basketball in a high school gym with no air conditioner, amongst the sweltering heat that is Florida’s life companion, I would throw myself into my car.  Imagine Patrick Ewing a few minutes into any game when he was with the New York Knicks.  Did anyone ever sweat more than Ewing?

I would drive down East Avenue, which was the width of two normal streets in most towns today.  It was a reminder of a slower time, when space and land weren’t at a premium.  Just a mile or two from the gym was an oasis or what is commonly referred to as a convenience store.  I would pull my then 16 year old, thin frame, out of my car and mosey into refreshment.

The cool wave of air from the opening of the store’s metal and glass doors would welcome me like Festus would U.S. Marshal Matt Dillon (Gunsmoke).

I though, was there for one thing.

Citrus Cooler Gatorade.

I had read somewhere that Citrus Cooler was Michael Jordan’s favorite flavor and it just so happened to be mine as well.  Merely a coincidence. 😉

Sliding open the refrigeration case door and not finding the Citrus Cooler Gatorade was the equivalent of opening that beautifully packaged Christmas gift and seeing some socks.  You needed the socks and were thankful, but for Christmas?

More times than not though, the Citrus Cooler was there.

In those days, I was probably Gatorade’s number one individual consumer of their Citrus Cooler flavor.  It was my go to drink.

In those days, just like the lyric in the jingle, I would imagine waking up and having MJ’s abilities for just one day.  The ability to take off and soar to the hoop Like Mike.  To be the best basketball player in the World for a few hours Like Mike.

I was a dreamer then and now! 🙂

Some 19 years after its original release, Gatorade’s “Be Like Mike” commercial is still one of my all-time favorites.

Anytime I hear that marketing jingle I immediately want to grab a basketball and work on my game.

I know at this point, I won’t be Mike Jordan.

My goal is to merely push Kenny Eller (already thinking more like an athlete with my 3rd person reference…haha) to be the best that he can be.

I’m now less than a week from Impact Basketball training!  I’m hoping to get a glimpse into what MJ did to become Like Mike!

Sometimes I dream…that he is meeee….

Gatorade’s “Be Like Mike” Commercial

httpvh://www.youtube.com/watch?v=b0AGiq9j_Ak

Note:  I woke up Monday with a sore throat. 🙁  Everyone around me has been sick.  Pray for me and my health…please!  I need to be 100% for Impact Basketball training on the 18th. Thanks!

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